Freshjive moves forward with its new direction as the clothing label presents visuals for Spring 2011. A bit less “streetwear” than previous seasons, the line still retains an edge that is undoubtedly Freshjive, with pieces coming in a nice array of styles tying back to the label’s California roots. Highlights of the new season range from striped button-downs to hoodys, nautical tank tops, chinos, shorts, fleece and of course a solid collection of graphic T-shirts. Look for these items now through Freshjive stockists, including the brand’s Reserve store in Los Angeles.(Hypebeast)


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